Welcome to Mosebo Bentzen
Me, myself, and my work - an online portfolio
Me, Myself & My Work
Hi! I'm Elizabeth. I'm passionate about creative marketing that has the customer in focus. My passion for marketing comes from an interest in the human psyche, and how this can be affected.
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Marketing came naturally to me - I always liked to experiment with innovative and creative ideas and the human behaviour greatly interests me. I believe that the best new ideas and opportunities for any business come from a good understanding of one's consumers. My experience from working in marketing has led me to think creatively and work with engagement towards customers.
Though my easy-going personality, I'm a bit of a perfectionist that thrives with effective communication, organizing, and planning. It's my believe that every aspect and touchpoint of a brand must work together, even when the brand is developing.
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On a personal level, I'm positive, dedicated, and raised with a problem-solver attitude! I've always been tech-savvy which I believe is one reason why I like to continuously learn new things. I'm the social type, and not just on the media, but also in the office where I actively participate in professional as well as social discussions.
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And a piece of bonus info just for you... I'm also an eminent dancer!
Previous Employments
Digital Marketing since 2018 - and much more before
After finishing my master's in 2018, I began working at a digital marketing agency that truly provided me with a steep learning curve within paid media ads and Facebook Business Manager. Ever since then I've been surfing on the digital marketing wave and assisted companies to improve and grow through various aspects of this field e.g. social media management, content creation, online communities, SEO, website maintenance, and much more.
Marketing & Sales
2019-2019
KBM ApS | Recycling Machines
Project based employment.
My primary tasks consisted of copywriting for the corporate website and SEO material as part of developing a digital marketing strategy, as well as producing and updating marketing material as prospects, videos, and product images.
Further tasks included customer management and daily sales work, e.g. handling orders and offers.
PR & Showroom Assistant
2017-2018
Kopenhagen Fur | Fashion
While completing my master's degree, I assisted in the PR & Showroom department of Kopenhagen Fur. I primarily coordinated loans for influencers and fashion shows, as well as maintaining the online archive and CRM system with pack shots and descriptions. Additionally, I assisted in styling the company's products for various occasions. Finally, I assisted in producing content for newsletters and the corporate Instagram account, and monitored medias.
Freelance Marketeer
2018
Copenhagen Sparkling Tea | Food & Beverages
A freelance position assisting with representation and sales
on trade fairs.
Global Digital Marketing Specialist - SoMe
2019 - 2020
Klox Technologies | Medical Devices (dermatology)
As social media specialist, I was responsible for managing, updating, and developing all the social media profiles and platforms used at Klox Technologies, including the brands Kleresca and LumiHeal. Being in alignment with the overall marketing strategy, develop and manage content calendars and campaigns were part of the job. Further, I was responsible for planning and creating posts, graphics, and articles, and executing on both paid and organic campaigns on social media.
I contributed to the digital strategy with my own expertise and ideas, and made sure to align and collaborate social media with other marketing and sales activities. I was to drive global brand awareness and call to action on SoMe. As well as develop creative ideas to engage with patients and clinicians to reach targets and optimize ROI.
Marketing Coordinator
2018-2019
IKONET.dk | Digital Marketing Agency
Project based employment.
During my time at Ikonet.dk, I went through a steep learning curve in the field of digital marketing and re-marketing. This included copywriting for newsletter campaigns, SEO texts, creating paid and organic Facebook advertisements, as well as planning and executing content for blogs, SoMe, and websites with the purpose of optimizing online exposure. When working with various clients, I learned the importance of staying true to the tone of voice and personality of the specific company to make it stand out.
Marketing Trainee
2009-2017
KBM ApS | Recycling Machines
Next to my Gymnasium and University studies I worked in the family business producing and designing marketing material like brochures and the website. I also participated and represented the company at large fairs in Germany (K-messen; 2010, 2013, 2016, 2019).
Education
M.Sc. Strategic Market Creation
Copenhagen Business School
Marketing, branding, innovation, and business strategy
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Thesis concerning the effect of branding on consumers' attitudes towards controversial products.
Exploring consumer behaviour and sustainability management in the fashion industry.
Case company: Kopenhagen Fur
Final grade: 12
B.Sc. Project Management
& Business Administration
Copenhagen Business School
Project Management and Economics
IÉSEG - School of Management
Exchange semester in Paris
Marketing and French
Competencies
Business
SoMe Management
Content creation & Copywriting
Paid & Organic media
Branding & Storytelling
Customer behaviour
E-mail marketing
Lead generation
SEO & SEM experience
Cross-channel marketing
Event planning
Trade fair experience
Technology
Photoshop, InDesign & Canva
Facebook Business Manager
Falcon
Video production
Quick 'on-the-spot' content
Expert user of Microsoft Office programs
WordPress & WIX
A general good IT understanding
Quantitative & qualitative analysis
Personal
Easy-going
People person
Effective communicator
Strong organisational skills
Creative thinker
Aesthetics lover
Challenge taker
Detail-oriented
Nerdy approach to topics
Behaviour analyst
Problem solver
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Languages: Danish, English & French
Say hi !
Thanks for checking out my online space. I love interacting with like-minded individuals and businesses working to make a difference. Don’t hesitate to contact me if you found my work interesting!
Copenhagen, Denmark
+45 2521 7889